Multi-channel eCommerce
Shopify storefront ownership end to end — product setup, collection curation, merchandising, on-site search, cross-sell, app stack — plus Faire, Etsy and Amazon kept consistent.
eCommerce Operations · Systems · Automation
Your product business doesn't need more hustle. It needs an operating system.
I spent 20+ years in operations — JPMorgan and international wealth management, then building my own children's brand from zero to 500+ wholesale doors solo: Asia sourcing, 3PL, Shopify, Faire, Etsy, Amazon. I build that same foundation for overwhelmed owners — clean processes, real numbers, and AI automating the layer you can't afford to hire out.
Arizona-based · Hybrid Phoenix · Bilingual French–English
Melanie D.
Operations first
Zero to 500+ wholesale doors, solo — Asia supply chain, 3PL, Shopify DTC, multi-channel fulfillment and a real SOP library. The foundation comes before the tooling.
Margin, not just revenue
Landed cost, cost-to-serve, ship-on-time, return rate, freight spend. If we can't see the numbers weekly, we can't fix them.
AI as the multiplier
Once the process is clean, AI takes the repetitive layer: listings, marketplace copy, customer replies, reporting, wholesale admin. Tool second, system first.
Where I've operated
Twenty years of running the operation, not observing it
Landed cost, ship-on-time rate, fulfillment accuracy, catalog structure, buyer follow-up. That's the lens I bring before any tool gets bought.
Supply chain & fulfillment
Asia sourcing across China and India, 100+ exclusive SKUs with safety certifications, freight and customs, cross-border Canada/US, 3PL SLAs and root-cause on fulfillment misses.
B2B & wholesale
500+ retail doors across boutiques, airport retail, hotel gift shops and school programs. Line sheets, Faire, tradeshow execution, retailer onboarding and reorders.
Systems & reporting
SOP libraries, peak-season planning and an operations scorecard. Founder of Atlas CEO Business Tracker — inventory, CRM, sales and SEO in one dashboard for multi-channel operators.
Sound familiar?
You can't clone yourself — but you can automate most of what's draining you.
Most owners I meet are doing everything right and still feel like the business is held together with tape. That's not a discipline problem. It's a systems gap.
- You're the person doing listings, invoices, customer emails and packing slips.
- Hiring isn't realistic yet — or the skill you need is one you don't have.
- The same manual task eats hours every week across Shopify, Etsy and Amazon.
- Wholesale and tradeshow follow-up slips because there's no process behind it.
- You know AI could help but not where to start or what's worth paying for.
Free resources
Start with something you can use today
Guides, prompt libraries and tutorials built from real client work — not theory.
The journal
Short, honest notes on AI and running a business
August 21, 2026 · 4 min
Start with one system, not ten AI tools
Most founders buy tools before they build systems. Here is the order that actually works.
August 14, 2026 · 5 min
The eCommerce owner's AI starting point
Four places AI pays for itself fast in an online store — no hype, no hiring.
August 6, 2026 · 4 min
Scaling without burnout is an operations decision
Burnout is rarely about hours. It is about carrying decisions your systems should be carrying.
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