I'm a creative. Just like you.
I help e-commerce founders and solopreneurs build sustainable businesses using AI, smart systems, and my 15+ years of product development expertise. No burnout. No overwhelm. Just clear structure and scalable growth.
I started as a creative entrepreneur building product-based businesses. I know what it's like to have a vision but no idea how to bring it to life. To feel overwhelmed by sourcing, manufacturing, logistics, and everything in between.
Over 15 years, I built multiple successful brands. I learned sourcing and procurement. I built relationships with manufacturers. I figured out e-commerce, operations, and systems the hard way—through trial, error, and a lot of late nights.
Then I realized something: other creatives needed the same help I wished I'd had when I started. They needed someone who understood the product development journey. Someone with real connections and resources. Someone who could take the overwhelming parts off their plate.
That's when I started consulting. I shared my network (now called "The Village"), my sourcing expertise, and my operational knowledge. I helped clients bring their product visions to life without the years of trial and error.
But I kept seeing the same problem: overwhelm. Even with great products and systems, founders were drowning in tasks. That's when I discovered AI and automation.
"AI isn't about replacing humans. It's about giving you back your time so you can focus on what actually matters in your business."
Today, I blend my traditional product development expertise with modern AI tools and systems. I help e-commerce founders and solopreneurs build businesses that scale without burnout. Smarter systems over hustle culture. Practical AI adoption over hype.
I'm based in Arizona and work with clients across North America and Europe (I'm bilingual in French and English). Whether you need help sourcing your first product, implementing AI tools, or building operational systems, I've been there. I know the path. Let me help you navigate it.
Started as a creative entrepreneur building product-based businesses. Learned sourcing, manufacturing, and e-commerce the hard way.
Realized other creatives needed the same help I wished I'd had. Started consulting to share my network, resources, and hard-won knowledge.
Discovered AI and automation could solve the overwhelm problem. Now I blend traditional product expertise with modern AI systems.
Helping e-commerce founders and solopreneurs build sustainable businesses with smart systems. No burnout required.
Real-world experience across product development, e-commerce, and AI-powered business systems.
Hands-on experience in sourcing, procurement, private labeling, and manufacturing. I've built multiple successful product-based brands from scratch.
Implementing AI tools and automation for e-commerce businesses. Practical adoption strategies that actually work for small teams.
Launching and scaling online businesses. From Shopify setup to marketplace optimization and operational systems that free up your time.
Serving clients across North America and Europe with culturally-aware business strategies. Based in Arizona with hybrid consulting.
My approach is built on empathy, practical results, and true partnership.
I'm a creative entrepreneur too. I understand the passion, the overwhelm, and the vision that drives you.
Every recommendation is practical, tested, and designed to move your business forward. No hype. Just results.
I work alongside you, not just for you. Your success is my success. I'm invested in your growth.
Smarter tools and AI-powered systems beat working harder. I help you scale without burning out.
I'm not a consultant who learned from books. I built product businesses. I know the challenges firsthand.
You get "The Village"—my curated network of trusted suppliers, manufacturers, and service providers. No more starting from scratch.
I blend proven product development methods with AI and automation. You get the best of both worlds.
I cut through the noise. Every recommendation is tested, practical, and designed to move your business forward.
I help you build systems that work for you, not the other way around. Scale smarter, not harder.