Selected work

AI, SaaS and eCommerce projects built from real operations.

These aren't slides — they're working systems. A custom business tracker, a SaaS product, a content-managed brand site and a multi-channel eCommerce brand I built from scratch. Each one reflects the same approach: operations first, then automation and AI where they actually pay for themselves.

Founder & SaaS builder

Atlas CEO Business Tracker

The operational dashboard I needed and couldn't buy. Built to manage inventory, sales, CRM, accounting and reporting for a real multi-channel product business — then extended with AI to generate listings and optimize SEO.

  • Multi-channel inventory, sales and order tracking
  • AI listing generator and SEO optimizer
  • CRM, accounting and weekly scorecards in one place
  • Designed for operators, not spreadsheet jockeys
SaaS product under Miminoo

Champ

A purpose-built SaaS product created to extend the Miminoo ecosystem beyond core eCommerce — turning internal operating methods into a scalable software layer.

  • Custom SaaS architecture tied to real business workflows
  • Extends Miminoo's systems into a standalone product
  • Built with the same operations-first, AI-assisted approach
  • Scales the methodology that runs the core brand
Brand, platform & content system

Melanie D. Consulting

The site you're on — built as a content-managed platform with dynamic pages, a resource library, journal, newsletter automation and an admin studio so the whole thing can be updated without touching code.

  • TanStack Start + Lovable Cloud CMS
  • Dynamic pages, resources and journal
  • Newsletter with automated confirmation emails
  • Admin studio for self-managed content
Founder, brand & eCommerce operator

Miminoo

A children's consumer brand built from concept to 500+ wholesale doors — owned end to end across Shopify DTC, Faire, Etsy and Amazon, with Asia sourcing, 100+ certified SKUs and cross-border 3PL operations.

  • 500+ wholesale doors across boutiques, airports and hotels
  • Asia sourcing across China and India
  • Shopify, Faire, Etsy and Amazon multi-channel execution
  • 100+ certified SKUs, 3PL and Canada/US customs flow
How these get built

Operations first. Software second. AI third.

The same four-step method shows up in every project, whether it's a custom dashboard or a wholesale re-launch.

01

Map the operation

Every build starts with how the business actually runs — not a fantasy workflow.

02

Build the system

Clean data, repeatable processes and the right no-code or custom tool for the job.

03

Add AI where it earns

Automation and AI are layered only after the foundation is solid enough to multiply.

04

Hand it back

You own the system. I stay available when you're ready for the next layer.

Want something like this?

Whether you need a custom tool, a cleaner eCommerce system or an AI layer that actually fits your workflow, start with a short discovery call.

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